What Big Fitness Doesn’t Want You To Know
The fitness industry has exploded over the past few decades. The rise of large corporate gyms like Planet Fitness, Gold’s Gym, and LA Fitness has made it easier than ever to get a gym membership. These gyms have seemingly endless rows of machines, a wide selection of classes, and sometimes even a pool or spa. But what they don’t want you to know is that their business model is built on getting you to sign up and never come back.
Big Corporate Gyms Want You to Pay and Never Come
The sad truth is that many large corporate gyms are more concerned with getting you to pay your membership dues than they are with helping you reach your fitness goals. In fact, they’re banking on the fact that you won’t use the gym. According to a report from Statista, 67% of people who have gym memberships never actually use them. That means that gyms like Planet Fitness are making money off people who are paying for a service they’re not using. The members of these gyms are just another number to the business, and they’re often treated as such. They may receive a generic welcome email or an automated phone call to schedule an initial fitness assessment, but beyond that, they’re left to fend for themselves. There’s no accountability, no personalization, and no support to help them achieve their goals. I remember talking to one of my colleagues who was a top salesman at Gold’s Gym in the early 2000’s. He was telling me about his career there and how he was one of the best salesmen in the nation. This gentleman was one of the best in the business, and he prided himself on helping people achieve their fitness goals. He was passionate about health and The sad truth is that many large corporate gyms are more concerned with getting you to pay your membership dues than they are with helping you reach your fitness goals. In fact, they’re banking on the fact that you won’t use the gym. According to a report from Statista, 67% of people who have gym memberships never actually use them. That means that gyms like Planet Fitness are making money off people who are paying for a service they’re not using. The members of these gyms are just another number to the business, and they’re often treated as such. They may receive a generic welcome email or an automated phone call to schedule an initial fitness assessment, but beyond that, they’re left to fend for themselves. There’s no accountability, no personalization, and no support to help them achieve their goals. I remember talking to one of my colleagues who was a top salesman at Gold’s Gym in the early 2000’s. He was telling me about his career there and how he was one of the best salesmen in the nation. This gentleman was one of the best in the business, and he prided himself on helping people achieve their fitness goals. He was passionate about health and fitness and truly believed that Gold’s Gym was the best place to help people reach their fitness goals.
But one day, the gym management called him into the office and told him that he needed to stop selling memberships. They explained that they had too many members and that they didn’t want people actually using the gym that often because it was causing too much wear and tear on their equipment. They continued to express that they were more interested in collecting membership fees from people who would never show up than they were in helping people get fit. The salesman was shocked and appalled. He couldn’t believe that a gym, a place that was supposed to help people get healthy, would actively discourage people from using its facilities. He knew that he couldn’t work for a company that didn’t share his values, so he quit his job and went out on his own.
He started a small gym that was focused on helping people achieve their fitness goals. He made it his mission to create a welcoming and supportive environment where people could feel comfortable and confident in their fitness journey. He hired coaches who were passionate about fitness and who shared his values of personalization and accountability. The gym quickly grew in popularity, and people began to take notice of the results that its members were achieving. The word spread, and soon, people were coming from all over the city to join this new gym. The former Gold’s Gym salesman had created a community of people who shared his passion for health and fitness, and he was making a real difference in people’s lives.
The moral of the story is that when you’re looking for a gym or a fitness community, it’s important to find a place that shares your values. A gym that is only interested in collecting membership fees and discourages people from actually using its facilities is not a place that will help you achieve your fitness goals. Instead, find a gym that is focused on helping you succeed, that values personalization and accountability, and that creates a supportive and welcoming environment. When you find a community that shares your values and supports your goals, you’ll be much more likely to achieve the results you’re looking for.
Why Finding a Community is Important
Embarking on a fitness journey can be challenging, but finding a community can make all the difference. When you surround yourself with like-minded people who are on the same journey as you, you’ll find that you’re more likely to stay motivated and committed to your fitness goals. In this article, we’ll discuss why finding a community is crucial for your fitness journey, and why it’s one of the most important aspects that people overlook
The Power of Community
There’s a reason why group fitness classes have become so popular – the power of community. When you work out with other people who are striving towards similar goals, you’re more likely to push yourself to your limits and stay committed to your goals. The sense of camaraderie and accountability that comes with being part of a community can be a powerful motivator. Not only that, but being part of a community can also help you stay on track when you’re faced with challenges or setbacks. Your fellow community members can provide support, encouragement, and guidance, helping you navigate any obstacles that come your way. And, perhaps most importantly, being part of a community can be a source of inspiration and motivation when you’re feeling down or unmotivated.
Working with Coaches Who Are Results-Driven
Working with a coach who is results-driven and truly gets to know you can take your fitness journey to the next level. The best coaches are more than just fitness experts – they’re mentors, cheerleaders, and advocates for your success. When you work with a coach, they will take the time to get to know you as an individual. They’ll understand your goals, your strengths and weaknesses, and your unique needs and preferences. They’ll create a personalized plan that takes all of these factors into account, and that is designed to help you achieve your goals in the most efficient and effective way possible.
One of the benefits of working with a coach is accountability. When you have someone who is invested in your success and who is checking in on your progress, you’re more likely to stay committed to your goals. Your coach will hold you to your commitments, and will help you stay motivated and focused, even when you’re faced with challenges or setbacks. But accountability is just one piece of the puzzle. A good coach will also provide you with support, guidance, and motivation. They’ll be there to answer your questions, provide feedback on your progress, and help you navigate any obstacles that come your way.
The best coaches are passionate about what they do, and about helping their clients achieve their goals. They’re constantly learning and growing, and they’re dedicated to staying up-to-date on the latest research and trends in the fitness industry. They’re not just interested in getting you results – they’re interested in helping you build a sustainable, healthy lifestyle that will serve you for the rest of your life. When you work with a coach who is results-driven and truly gets to know you, you’ll see the benefits in every aspect of your fitness journey. You’ll see better results, feel more confident and empowered, and be more likely to stick with your fitness routine over the long-term. So if you’re serious about achieving your fitness goals, consider working with a coach who is results-driven and truly gets to know you. With their help, you can take your fitness journey to the next level and achieve results that will last a lifetime
The Importance of Personalization and Accountability in Your Fitness Journey
When it comes to your fitness journey, the level of personalization and accountability that you receive can make all the difference. Working with a coach who takes the time to understand your unique needs and goals, and who holds you accountable for your progress, can help you achieve results that you never thought possible. In this article, we’ll explore why personalization and accountability are so important, and how they can impact your overall success.
Personalization: The Key to Achieving Your Goals
One of the most significant differences between working with a coach and going to a big corporate gym is the level of personalization you receive. At a corporate gym, you’re just another member, and there’s no real investment in your goals or customization to your program. However, when you work with a coach, you receive a personalized plan that is designed specifically for you, your goals, and your current fitness level. A good coach will take the time to understand your unique needs, preferences, and limitations. They’ll take into account any injuries, illnesses, or other health conditions that you may have and help you work around these issues. They’ll modify exercises and movements to ensure that you can still achieve your goals without putting yourself at risk. Personalization is key to achieving your goals because it ensures that your program is designed to meet your specific needs. A personalized program can help you see results faster, stay motivated, and reduce the risk of injury or burnout.
Accountability: The Secret to Staying on Track
Another critical aspect of working with a coach is the accountability factor. A good coach will help you set realistic goals, create a plan to achieve those goals, and provide regular check-ins to help you stay on track. Accountability is essential for staying on track because it provides motivation and support. When you have someone holding you accountable, you’re more likely to stick to your program, even when you’re faced with challenges or setbacks. Your coach will be your biggest cheerleader, your confidant, and your coach all rolled into one. They’ll hold you accountable when you need it, and they’ll be there to celebrate your successes along the way.
The Benefits of Personalization and Accountability
When you combine personalization and accountability, the benefits are endless. Here are just a few of the benefits that you can expect:
Faster Results
A personalized program can help you see results faster, which can be a powerful motivator.
Reduced Risk of Injury or Burnout
Personalization ensures that your program is designed to meet your specific needs, reducing the risk of injury or burnout.
Improved Confidence
Achieving your fitness goals can improve your confidence and self-esteem, which can have a positive impact on all areas of your life. Personalization and accountability are critical components of any successful fitness journey. When you work with a coach who takes the time to understand your unique needs and goals, and who holds you accountable for your progress, you can achieve results that you never thought possible. So if you’re serious about achieving your fitness goals, consider working with a coach who can provide the level of personalization and accountability that you need to succeed. With their help, you can take your fitness journey to the next level and achieve results that will last a lifetime.
It’s Time To Get Results That Last
Don’t get me wrong. I have been going to corporate gyms for years, and I understand the appeal of their amenities and low prices. But the truth is, there is a reason why they are so cheap. Psychologically, they know that if it’s “only $10/month,” you won’t feel that bad if you don’t go because you’re not wasting that much money. This is a classic example of the sunk cost fallacy. People feel like they’ve invested money in their gym membership, so they should continue going, even if they’re not seeing results or enjoying the experience. The problem with this mindset is that it’s not sustainable. If you’re not enjoying your workouts or seeing results, you’re more likely to give up on your fitness journey altogether. On the other hand, when you invest in a coach or a community-based gym, you’re more likely to stay committed to your goals. This is because you’ve made a larger investment, both financially and emotionally, and you feel more accountable to your coach or community. You’re more likely to stick with your program, even when you’re faced with challenges or setbacks, because you don’t want to waste the time, money, and effort that you’ve already put in.
Investing in a coach or a community-based gym is an investment in your health and well-being. It’s a decision to prioritize your self-care and make your fitness journey a priority. And, perhaps most importantly, it’s a decision to surround yourself with people who will support and motivate you every step of the way.
So if you’re serious about achieving your fitness goals and making lasting changes in your life, consider investing in a coach or a community-based gym. It may be more expensive than a corporate gym membership, but the benefits are well worth it. You’ll receive personalized attention, accountability, and support, and you’ll be more likely to achieve the results that you’re looking for.
Conclusion
At the end of the day, big corporate gyms want you to pay and never come back. They’re more interested in getting as many people to sign up for memberships as possible, even if they never step foot in the gym. This is not a recipe for success, and it goes against everything that fitness and wellness are all about. Fitness is about taking care of your body and mind, pushing yourself to achieve your goals, and improving your overall quality of life. A gym that doesn’t care about your goals, doesn’t offer support or personalized coaching, and doesn’t encourage accountability is not a gym that will help you achieve these things.When it comes to fitness, it’s important to find a gym or a community that values your health and well-being as much as you do. A place where you can receive personalized coaching, support, and accountability, and where you can connect with like-minded individuals who share your passion for health and fitness.
